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PRIVACY POLICY

PRIVACY POLICY

KEY DETAILS

This practice Privacy Policy describes how this Dental Practice uses and protects the information you give us when you use this website.
If you provide information when using this website, it will only be used in the ways described in this Privacy Policy.
If you have any questions about this policy, please email us or write to us.

INTRODUCTION

We gather and use patient information in order to provide products and services and to enable certain functions on this website.
We also collect information to better understand how visitors use this website and to present timely, relevant information to them online.

WEBSITE FORMS

Forms on this website do collect personal data that you submit, which will be emailed with the intent to store that data and practice management records for the purpose of providing you a service.

GENERAL DATA PROTECTION REGULATION (GDPR) (EU) 2016/679

Our practice is Notified with the Information Commissioner’s Office (ICO).
Our Data Controller can be contacted at our practice address or by telephone with any questions you may have or details concerning the protection of your personal data.

PATIENT RECORDS

Our Practice is Registered with the Care Quality Commission (CQC). Details of our Registration can be seen at www.cqc.org.uk. Our practice has to comply with the CQC data protection policy for Patient Records both offline and online.

WHAT DATA WE GATHER

We may collect your data in a variety of ways on this website. Our lawful basis for processing your data will be your explicit consent to us to do so. We may store this data indefinitely.

We may collect the following information:

Contact information including your email address
Demographic information, such as postcode, preferences and interests
Website usage data
Other information relevant to patient enquiries
Other information pertaining to special offers and surveys

HOW WE USE THIS DATA

Collecting this data helps us understand what you expect from your practice, enabling us to deliver improved products and services.
Specifically, we may use data:

For our own internal records
To transfer or share sensitive patient data with other registered dental or medical professionals
To improve the products and services we provide
To contact you in response to a specific enquiry
To contact you via email, telephone or mail for research reasons.

YOUR INDIVIDUAL RIGHTS

As an individual, you have the following rights in regard to the data that we collect and store:

The right to be informed
The right of access
The right to rectification
The right to erasure
The right to restrict processing
The right to data portability
The right to object
Rights in relation to automated decision making and profiling.

Should you wish to exercise any of these rights, please call the practice and speak to our Data Controller or Data Protection Officer.

COOKIES AND HOW WE USE THEM

What is a cookie?
A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website.
Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.
How we use cookies
We may use cookies to:

Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
Store information about your preferences. The website can then present you with information you will find more relevant and interesting.
To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

Controlling cookies
You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.
However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.
Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.

SECURITY

We will always hold your information securely.
To prevent unlawful disclosure or access to your information, we have implemented strong physical and electronic security safeguards.
We also follow stringent procedures to ensure we work with all personal data in accordance with the General Data Protection Regulation (GDPR).

FEEDBACK

If you feel that there is a problem with the way that we are handling your data, you may complain to the ICO directly at https://ico.org.uk/.

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